APPLE has unveiled its new iPhone X model (pronounced “10”), which Apple has described as “the biggest leap forward since the original iPhone”.

Speaking for the first time at the Steve Jobs Theater overnight in Apple’s new campus in Cupertino, California, Chief executive officer Tim Cook unveiled three new iPhone models, including the premium tenth anniversary model.

“Our teams have been hard at work for years on something that is important to all of us: the future of the smartphone,” he said.

The iPhone X will have an edge-to-edge screen that will be unlocked via game-changing face-recognition sensors.

“It is all screen. It is beautiful to look at and incredible to hold,” marketing vice president Phil Schiller said.

The iPhone X has glass on the front and back with a surgical-grade stainless steel band around the sides.

It is water and dust resistant and will come in space grey and silver.  It has a new Super Retina Display with the highest-pixel density ever seen on an iPhone.

“The level of quality and responsiveness and efficiency is a breakthrough in mobile displays,” he said.

The 5.8-inch display will offer 2436-by-1125 resolution, high dynamic range (HDR) in both Dolby Vision and HDR 10, and OLED technology, which means each pixel creates light itself so there is no need for backlighting.

“The first OLED display great enough to be in an iPhone,” he said.

The home button has been removed, so users will now tap the screen to wake up the device and swipe up at the bottom to reach the home screen.

“The same fluid gesture also works for multi-tasking.”

Because there is no home button and TouchID, the iPhone X has facial recognition to unlock the device. This tech will be hidden next to the front-facing camera.

“This is the future of how we unlock our smartphones and protect our personal information,” he said.

The FaceID works by projecting 30,000 infra-red dots on your face to check it against a stored image and uses Secure Enclave data protection technology, it won’t unlock unless it has the user’s attention.  It will also adapt to your face over time and work in the dark.

According to Apple it is much more secure with only a one in 100,000 chance it can be hacked. TouchID was one in 50,000.


The iPhone X has 12-megapixel cameras with larger and faster sensors, a new colour filter and deeper pixels. It also includes dual optical image stabilisation for better lowlight zoom, quad-LED TrueTone flash and has been tuned for augmented reality (AR) applications.

Mr Schiller said iPhone X had portrait mode and portrait lighting from the front camera, which amounted to “a breakthrough in the photos you can take for selfies”.

Apple announced it also had to make some big changes to the battery, which now offers two hours more life than the iPhone 7.

“All this performance comes with a hit to battery life, so it’s important to tell you that we’ve increased it,” he said

The iPhone X also means you can kiss those painful charging cords goodbye. The new model has been made to work with Qi wireless charging, with the company releasing its own wireless charging dock known as Airpower.

The iPhone X will be available in 64GB and 256GB for $A1579 and $A1829, respectively.

Pre-orders open on October 27 and shipping begins on November 3.